Positioning
One clear sentence on who you serve and why they should pick you over the shop down the road. Everything else is built on it.
Moseby Studio / Brand building
Look like the businessyou already are.
Name, mark, colors, type, voice and film, built into one system and handed over as a brand book you own, right down to the uniforms and merch. Whether you need a refresh or a brand from scratch, every piece is made to work together.
Every piece of a brand, made to fit.
Most small businesses have a logo. Few have a brand: the colors drift, the photos clash, and every flyer looks like a different company. We build the whole system once, so everything you put out looks like you.
Name and slogan
Name options if you are starting out or renaming, and slogan options in your own words. Your attorney checks the shortlist before you commit.
Logo and marks
A primary logo, a compact mark and an icon, drawn to work at every size.
- Files for web, print, signage, vehicles and embroidery
- Light and dark versions
- A favicon and social profile images
Color and type
A palette with exact values for screen and print, and a type pairing licensed for web and print, with rules for how to use them.
Voice
How you sound in writing: the words you use, the words you avoid, and sample lines for your website, social posts and replies to reviews.
Film and imagery
A cinematic brand film for your homepage and a set of images in one consistent grade, shot on location or generated to match your brand.
Brand book
One document with every rule and every file, so a printer, a sign maker or a new hire gets it right the first time.
Uniforms and merch
Your team and your customers wearing the brand. We design each piece, prepare production-ready files and manage samples and ordering with an embroidery and print supplier.
- Work shirts, polos, jackets, aprons and coveralls
- Caps, name badges and patches
- Tees, hoodies, mugs, totes and stickers to sell or give away
Rollout kit
Ready-to-use templates for business cards, social posts, email signatures, flyers and signage, in your new look.
Wear the brand.
A brand customers meet in person should look the same on your team as it does on your site. We design uniforms that hold up to a working day and merch people actually keep, all from one set of files.
Shown: concept renders of our own crest. Your pieces are designed around your brand, and you approve a physical sample before anything is ordered.
Three ways in.
Tighten up what is working, start fresh, or change everything at once, down to what your team wears. Every package ends with a brand book and every file in your hands.
Brand refresh
For a business with a name and logo customers already know, that needs to look consistent and current.
- Your logo redrawn cleanly, with light, dark and icon versions
- A color and type system with clear rules
- A short voice guide
- Brand book and rollout templates
- A refreshed set of images in one consistent grade
New identity
For a new business, a rename, or a brand that no longer fits the business it has become.
- Positioning, plus name and slogan options
- Three design directions to choose from
- Full logo suite, colors and type
- A full voice guide
- A cinematic brand film and an image library
- Brand book and the full rollout kit
Full refresh
For a business ready to change everything at once: the brand, the website, and what the team wears.
- Everything in New identity
- A new website built in the new brand
- Uniforms for your team, designed and ordered
- A first run of merch to sell or give away
- Signage and vehicle graphics designs
- A launch plan so customers see the change
Brand refresh and New identity can also be paired with a new website, built in the new brand from day one. Garments, printing and embroidery are quoted separately, because they depend on quantities. Pricing is quoted after a short call.
Three directions, one decision.
You don't sit through endless rounds. We bring you three finished directions, you pick one, and we refine it with you until it is right.
- Step 1Discovery
One session about your customers, your competitors and what you want people to feel when they see your name.
- Step 2Directions
Three complete directions, each shown on your sign, your site and your social feed so you can picture it in use.
- Step 3Refine
We develop the direction you chose, with one round of changes on the full system.
- Step 4Hand over
Your brand book, every file and the rollout templates, delivered in your name.
Our own brand is the sample.
- The crestA shield quartered by a cross, with a gold flower in the first quarter, drawn to hold up from a favicon to a foil stamp.
- The systemBlack, white and one gold, a serif for headlines and a geometric sans for everything else. Every page on this site follows it.
- The filmThe homepage film and every image on this site were made for our brand and graded to match.